Go Sport is a sports broadcast package aimed at encouraging media production houses to produce good, modern looking graphics for television. This specific project focuses on one country (Kenya) where TV stations still incorporate outdated styles of design and technology that does not offer much room for creativity using modern design packages and techniques.

 

The concept is based on transformation. Through the entire clip there are various elements of transforming objects and morphing shapes that signify the change that media houses are encouraged to take through this project. There are two main colors, red and blue, which are highly used to represent sports.

 

With the target of this project mainly being media houses in Kenya, a lot of Kenyan elements have been incorporated to give more impact and meaning.

 

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